Our Story

Welcome, I’m Masooma — founder of HAUM NZ.

HAUM was born from a deep love for home, thoughtful living, and the quiet beauty found in everyday rituals. As a linguist, writer, and lifelong lover of art and design, I’ve always believed that the spaces we create around us shape the way we feel, rest, and connect.

After moving to New Zealand with my husband in 2013, I found myself searching for beautifully designed organic bed linen that felt both intentional and accessible. Many options were either overly expensive, limited in design, or difficult to purchase as complete sets. Inspired by my family’s background in textile manufacturing, I began creating what I couldn’t find — bedding designed to bring warmth, softness, and calm into the home.

HAUM is deeply personal to me. Following the loss of my mother to cancer in 2018, my understanding of home, comfort, and care changed profoundly. Her warmth, generosity, and devotion to family continue to shape the spirit of this brand today. In many ways, HAUM is an ode to her — and to the feeling of being held, comforted, and at peace within one’s home.

Designed in New Zealand and crafted using certified organic cotton, our collections are created with an emphasis on timeless design, natural textures, and intentional living. Every piece is made to feel lived in, comforting, and quietly beautiful.

As part of our commitment to giving back, a portion of every order supports breast cancer initiatives in New Zealand — a cause that remains deeply close to our hearts.

Thank you for being here and for supporting our small family business. We hope HAUM brings a sense of softness and rest into your home, in the same way it was created with love in ours.